Range Rover Evoque


Launch of the new mean machine 'Evoque' by Jaguar Range Rover. In this two day event, onesoul conceptualized an association between prominent designer and fashionista Ramona Narang and Evoque. Ramona specially created a line of clothing for 'Evoque', which comprised of bold and vibrant colours and daring risqué cuts of fabric inspired by the colors and design of the car. The first night saw a special preview of the car for High Net Worth individuals and clients of Standard Chartered Private Bank. The new car was unveiled by India’s top models wearing Ramona's swanky collection. The association between Range Rover and Standard chartered Private bank as well as directing the fashion show, both was done by onesoul. The second night saw the car being unveiled in a party atmosphere to the glitterati of Mumbai, where DJ Whosane was brought in by onesoul. Guest listing and concept execution was also done by onesoul.